Albstadt/Shanghai. The China Int'l Sewing Machinery & Accessories Show (CISMA) will be held in Shanghai from 25 to 28 September 2013. Over the past 20 years, CISMA has become one of the leading industry fairs in China. On 195 m2 Groz-Beckert will be presenting the new SAN® 10 XS needle and the improved packaging for sewing machine needles in hall E4, booth D14. The central theme of the fair will be SEWING5. This term refers to Groz-Beckert's comprehensive services plan in support of its high quality product range.

SEWING5 refers to the five Ss (Supply, Solutions, Service, Superiority and Sustainability), which collectively stand for Groz-Beckert's consistent customer focus and its service expertise.

"Supply" means reliable delivery availability and logistics processes, which ensure delivery of the right quantity of needles at the right time and place. This is made possible thanks to Groz-Beckert's global distribution network and efficient business processes.

Groz-Beckert supports its customers throughout the entire manufacturing process with "Solutions". The aim is to solve or avoid sewing-related technical problems through advice on use and innovative solutions. An example of this is the newly developed needle SAN® 10 XS for special applications, which has an even thinner displacement cross-section at the eye. The needle enables the flawless processing of very fine and sensitive pieces. Clothes with perfect appearance and high wear comfort can be produced from fine knitted and woven fabrics by ensuring optimum protection of the material and making the smallest possible needle holes.

"Service" means integrated support and customer focus. The accompanying and subsequent services provided by Groz-Beckert bring out the full effects of its product range. Examples include user training, sales seminars and the speedy and uncomplicated processing of orders and returns.

Certified top quality, specialist products and the application of modern technology are key factors in "Superiority". When it comes to quality, even the product packaging can make a real difference. The Groz-Beckert packaging enables needles to be transported and stored securely. The new packaging label also bears a data matrix code, which serves to verify its original product status.

"Sustainability" plays an important role at Groz-Beckert. This is evident both from our safe and environmentally friendly product manufacturing methods and sustainable packaging, and also from our certified quality, environmental and energy management.

With the support of its customers, Groz-Beckert designs solutions that enable them to confront the challenges of the market. SEWING5 is a key factor in this achievement.